INCLUSIVE BUSINESSES"

The PEEE is working in a line of investigation on Inclusive Businesses (NOR) or work with Base of the Pyramid (BdP), which in ample terms talks about the form to approach problems of poverty by means of market mechanisms . This approach leaves from the idea that the private sector is able to create social value to the time to operate with yield objectives and that the development of initiatives in this frame benefits with the aid of other actors, are these ONG, governments or agencies of development, among others, thus like of the own community of the taken care of BdP.

This line of work is expressed in the products that are outlined below:

Documents:

- Reviews

- Texts PEEE

Activities:

- Program young enterprising

- Other activities and products



Documents:

- Reviews

- “The Base of the Pyramid Protocol: Toward next generation BoP Strategy”.
Erick Simanis and Stuart Hart. Cornel University, 2008.
Review prepared by Veronica Silva
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“ The opportunity of businesses in Base of the Pyramid. A model of profitable business, that serves the poor communities”.
C.K.Prahalad Wharton School Publishing Publishing-Group Norm, Bogota 2005
Review Prepared by Veronica Silva
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- Texts PEEE

- Mapeo de organizaciones involucradas en negocios inclusivos en Chile
Verónica Silva
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- “Inclusive businesses or of Base of the Pyramid, an opportunity of development within the framework of the RSC”
Veronica Silva
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- DISTINCTIONS OF TERMS RELATED TO THE BASE OF THE PYRAMID
Veronica Silva
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Trabajar con la Base de la Pirámide o Negocios Inclusivos: Una expresión de Responsabilidad Social Estratégica. Un caso de estudio en el sector de telecomunicaciones: El “Proyecto Quijote” de VTR-Chile”
Review prepared by Beatriz Calderón – Verónica Silva
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Activities:

Program young enterprising

In the frame of the “Day of the Young Entrepreneur”, made in San Fernando the 18 of December of 2008 and organized by the Program “Creation of companies led by young people in the Region of O`Higgins”, 2008-2010 (agreement FGDR- BID/FOMIN), was developed the Class on CSR. This Class was in charge by the Program of Enterprise and Economic Ethics of the University Alberto Hurtado (PEEE) dedicated to the subject: “CSR: Push the innovation and an effective antidote front to the crises”, where the CSR in the context of crisis and the Inclusive Businesses was approached.

The Class on Corporate Social Responsibility (CSR) on the theme: "CSR: Push for innovation and an effective antidote against the crisis," began with a talk by Beatriz Calderón, Director of PEEE on "Socially Responsible Business Management: Antidote against a cash crisis. " This presentation emphasized the role of companies facing the challenges of productivity, equity and environmental sustainability that are countries such as Chile. Most urgent challenges in the current context that demands a more responsible capitalism and a model of corporate governance, reflected in CSR, which only seeks to do business "as usual" but in a different way. Thus, together with the membership and enhance relationship with the community, can be more efficient and limit the risks posed to the environment.

“Socially Responsible Enterprise Management: An Effective Antidote front to the Crises”
Beatriz Calderón
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Then we developed a panel on "Inclusive Business: an opportunity for innovation and social progress", whose aim was to publicize the potential of this new business approach that involves people of low-income or Base of the Pyramid-in value chain, while remaining profitable for companies. This approach has a high potential value for the articulation of regional companies with new business arising from the wording of youth program.

This Panel, moderate by Carolina Carrasco of the Multilateral Bottom of Investments of I.A.D.B.-Chile, counted on the participation of three expert directors in the matter, presenting/displaying the following subjects:

· Claudio del Campo, General Manager of YOU FOUND: Businesses of Inclusion: Models of Implementation in productive linkings
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· Maria Jose Fuentealba, Deputy Manager Corporate Social Responsibility (CSR) of VTR: The experience of VTR in matter of Inclusive Businesses - the Quijote Project
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· Maria Jose González, Female leader of Inclusive Businesses of MASISA: The experience of MASISA in Inclusive Businesses.
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These presentations gave account of the concrete experience of inclusive businesses within diverse sectors of the productive sector, illustrating how from the market the challenges of the poverty can be taken care of. This approach, that acquires increasing priority in several companies, implies to reformulate the models of businesses, developing innovation in several scopes of the value chain and articulating with actors who allow to harness the development of local capacities to generate a circle virtuous company-community and economic-social development.

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- Other activities and products
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